South Wharfs Opens its first retail stage

DFO SOUTH WHARF officially opened its doors on Thursday October 15th – and marks the launch of the first stage in this commercial precinct that will also provide a Homemaker Hub and a complete waterside food & beverage destination and boutique cinema experience launching early 2010.

Fans of the Direct Factory Outlet will also notice an upgrade in the look and feel of the new DFO SOUTH WHARF. From the architecturally designed external facade to the overall store layouts and internal shop fits – it has become increasingly obvious that the brand is growing to accommodate its higher end retailers and also appease its growing base of savvy shoppers.

Further highlighting DFO’s exciting evolution is the opening of the first and ONLY Australian based Armani Outlet store. This high profiled fashion house has strategically chosen DFO SOUTH WHARF as its outlet home due to the premium retail offering this precinct delivers. Armani Outlet introduces a first class injection of style, fashion and product that will no doubt position the brand as a “must visit” favourite amongst both local and international DFO SOUTH WHARF shoppers.

October 15th also saw DFO Spencer St transform into a full price retail shopping destination. This 120 store centre has been in operation for almost three years & with its continued success and increasing foot traffic DFO Spencer St will now be known solely as - SPENCER STREET, giving the Western CBD quarter another shopping experience to be excited about.

Visit DFO SOUTH WHARF today...
www.dfo.com.au