‘Winter’s at Docklands’ is the new high profile campaign for Docklands promoting all the wonderful ways for Melburnians to enjoy the season in Docklands. Produced by Destination Docklands, the tactical campaign features the Fire, Ice and Light Festival, Amazing Bodies Exhibition, The Icehouse, Harbour Town Shopping Centre and waterfront dining as well as other family friendly attractions.

The 8 week marketing campaign includes two 30 second television advertisements running on Channel 7, five radio advertisements playing on GOLDFM, a 28 page winter booklet with support information on the Docklands website – docklands.com. The campaign is aimed at driving midweek and weekend visitation to Docklands restaurants, shops, attractions and events. It will run until late August.

Destination Docklands is the new cooperative marketing company for Docklands. Its main function is to develop, implement and evaluate cooperative marketing and public relations programs for Docklands businesses. With a year round program of activity, it aims to increase exposure and strengthen the Docklands message to local Melburnians as well as regional and interstate visitors.

Recently registered as a company limited by guarantee, Destination Docklands is managed by a representative board comprising:

Kyle Johnston (Chairperson) - ING Real Estate Development
Scott Dunkley (Vice Chair) – Independent
Sharyn County (Company Secretary)
- Independent
Sarah Seddon (Treasurer) – Atlantic Group V
Kathy Alexander - City of Melbourne CEO
Martin Cutter - City of Melbourne
Nic Mesic - VicUrban

Sonia Chamings - Grand Mercure Docklands
Nicole Ekert - Lend Lease
Sonya Keenan - Mirvac

Destination Docklands is employing an Executive Officer who will commence in early August and be based at Life.lab in Digital Harbour. The incumbent will spend time out and about in Docklands getting to know the businesses and promoting the upcoming marketing campaigns. Businesses are invited to become a part of the upcoming seasonal marketing campaigns through its ‘pay to play’ model and benefit from being part of a broader campaign.
For more information:

Winter’s at Docklands campaign
www.docklands.com
Destination Docklands
email: info@destinationdocklands.com.au